CML SALES MANAGEMENT
Your Fractional Retail Channel Management Link
Fractional National Sales Leadership
Senior sales leadership without the cost of a full-time hire.
Your dedicated National Fractional Sales Lead provides the expertise, retailer relationships and hands-on execution needed to expand distribution and accelerate your brand’s growth across Canada.
From securing buyer meetings and line reviews to managing the day-to-day commercial strategy, we become an extension of your team—focused on getting your products listed, growing sales and maximizing the return on your retail investment.
Our services include:
Distribution Expansion & New Listings – Identify opportunities, build retailer-specific business cases and drive new listings across key Canadian retail channels.
Buyer Meetings & Line Reviews – Secure and manage retailer meetings, presentations, category reviews and listing opportunities.
Sales Forecasting – Develop realistic forecasts to support production, inventory and financial planning.
Promotional Planning & Execution – Build annual promotional calendars, negotiate opportunities and manage execution with retail partners.
Trade Spend Planning & Management – Develop and manage trade budgets with a focus on ROI, profitability and sustainable growth.
POS Reporting & Performance Analysis – Analyze point-of-sale data, distribution, velocity and promotional performance to identify opportunities and guide sales strategy.
Flexible Support Built Around Your Business
Engagements are customized to your brand’s needs and stage of growth, typically ranging from 4–8 days per month.
You gain experienced national sales leadership when you need it—without the overhead or commitment of adding a full-time senior sales executive.
Expand distribution. Strengthen retailer relationships. Drive profitable growth.
Monthly retainer.
Your outsourced national sales team and voice to retail.
CML Sales Management takes ownership of your retail sales accounts and sales process, acting as the dedicated sales representative for your brand with retail buyers across Canada & US.
We manage the relationship from initial introduction and buyer presentations through listing negotiations, forecasting, promotional planning, trade spend management and ongoing account performance.
Our focus is to build distribution, strengthen buyer relationships and drive profitable, sustainable retail growth while ensuring your brand is professionally represented at every stage of the sales process.
Services include retailer account management, new business development, buyer presentations and line reviews, listing negotiations, sales forecasting, promotional planning and execution, trade spend management, POS analysis and ongoing sales reporting.
Engagement Model: Monthly Retainer + Commission
You build the brand.
CML Sales Management builds and manages the retail business.
Monthly retainer.
Flexible sales support built around your brand’s specific needs.
CML Sales Management provides customized solutions based on your brand’s stage of growth, retail objectives and internal resources. Whether you need targeted support or complete sales management, we provide the expertise and execution needed to keep your retail business moving forward.
Our support can include retailer portal navigation and management, timely new item setup and submissions, listing documentation, POS data access and analysis, sales reporting, promotional submissions, forecasting, and ongoing retailer administration.
We manage the details, deadlines and retailer requirements that are critical to maintaining listings and capturing new opportunities—allowing your team to stay focused on building the brand.
The right level of support. The right expertise. When your brand needs it.
Monthly retainer.
Committed to Measurable Impact
The practice integrates rigorous analysis with industry expertise to deliver comprehensive strategies tailored to each client's operational realities.
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